Mulberry Autumn/Winter Collection 2010 Launch


So I had the honour to bake for the event šŸ™‚ For Alexa Chung herself!

Launch of the Mulberry Autumn/Winter Collection 2010!

And at the same time, i got to attend the event as well šŸ™‚

Let me start off with how i did the cakes, as usual šŸ™‚ Not every single step of course, was on a race against time! I’m a one man show you know hahaha.

Made mini Alexas for cupcakes in several colours.

And worked on the larger cakes thereafter! Tinted fondant, rolled them out and cut them into dimensions.

Painted in the patterns i wanted! This is how i painted the Plum Loopy Leopard Quilted Denim. Shades of pink, purple and black. A really funky design!

Did the quilting.


And weaving of the fondant.

Stacked and carved and frosted. Poked in a few bamboo skewers to keep the cake in place! I cut the excess off of course.

Repeat with the other designs you want šŸ™‚ This is for the Camel Mixed Haircalf.

And one of my favourite, the buckle! Brushed on some edible gold glitter to finish it off.

Put everything together.. And there you have 3 Mulberry Alexas in prints šŸ™‚

Dark Purple Loopy Leopard Suede

Plum Loopy Leopard Quilted Denim

Camel Mixed Haircalf

You would notice all 3 are leopard prints! It’s because they’re in season now šŸ™‚

And a couple of cupcakes.

And no, not everything went on smooth for me. On the way there, one of my cakes toppled. YES IT TOPPLED AND DIED. I was DEVASTATED. I know. And the worst part was that it was my favourite of the 3 bags, which i put most effort in! And that was the Camel Mixed Haircalf šŸ˜¦

My mood was ruined for the first half of the event. I really wanted to present that cake to Alexa! But it still ended off on a good note at the end of the night. Haha, let’s continue.

So the event was held at Tanjong Beach Club, Sentosa. The event commenced at 8pm!

Picture Courtesy of Club21

Really lovely place. With pretty lights, awesome music and good flow of drinks. Alexa was spinning for some time that night!


And the 2 bags that survived. Hahaha.

It was a really nice themed party. The theme was Naughty Royalty. Lots of purple and animal prints. Totally regretted not finding out the theme and shopping for clothes. Haha. There were prints everywhere! And it was really interesting to see people dressing up for the event. Bet many of them are fashion bloggers, they dress up so well!

There were pretty models too šŸ™‚ They modeled by the pool side.

Picture Courtesy of Club21

There were even 2 dogs there which were all dressed up! Really cute!

Everyone was chilling, dancing and just having fun.

Pretty lights and deco everywhere!

Golden roses hanging!

And Alexa spinning! Sorry bad picture, i need to get lenses for my camera hahah.

Got to meet the people of Club21 London and Singapore. Really awesome people šŸ™‚



I was so excited!

I was trying very hard to hide my excitement. Needed to keep my cool hahahaha.

This is Lifen! A new friend i made from Club21 who gave me this once in a lifetime opportunity!


Hehe, this was at the VIP area!

She stopped what she was doing.

And reached over to snap a photo with her phone!

The official photographer arranging the cake.

She shook my hands! My sister told me to not wash my hands after that HAHA.

And off to take a picture with her šŸ™‚

Picture Courtesy of Club21THANKS SO MUCH FOR THIS PHOTO!

Picture Courtesy of Club21

Picture Courtesy of Club21

Picture Courtesy of Club21

Then she went ahead to cut the cake.

Picture Courtesy of Club21

Picture Courtesy of Club21

SHE ATE THE CAKE! HAHA. Okay i’m just really happy she ate the cake.

Haha, that was my short couple of minutes with the really hot Alexa Chung. I’m a happy girl.

Had to go off shortly after that.

Oh and the Club21 team went to look at my cake that toppled hahahaha. Really really wasted but sigh, accidents happen!

I want to thank Club21 London and Club21 Singapore for giving me this opportunity! Never thought i’d get the chance to bake for an event like this, not anytime soon that is!

Thanks my dear Lishan.

It was a pleasure meeting you!

And thanks Club21 London and Singapore, again, for the gift šŸ™‚

I got the Gunmetal Sparkle Tweed šŸ™‚ It’s really pretty! Hehe.

Sending out all my love to my family, friends and readers for all your support!

Now i’ve to go prepare for my exams next week! Wish me luck šŸ˜‰ xx

38 thoughts on “Mulberry Autumn/Winter Collection 2010 Launch

  1. OMG you got a GORGEOUS bag in return!! Lucky you!

    Congrats on the great job done, sweetie šŸ™‚ A pity about the camel bag, it looks so pretty! You’re definitely going places, so proud of you šŸ˜€

    p/s: Best of luck for your exams, dearie!

  2. Congrats Felicia! Those bags are amazing!!! Not to mention the cute cupcake toppers. Great stuff going there girl!

    Good luck on your exams!!

  3. Oh my goodness, what a fantastic post! I could feel your excitement all throughout, and I SO felt so HEART PAIN about the toppled cake!! šŸ˜¦ I can so empathise with how you must have been feeling- how great that you picked yourself up right after and went on with the night!

    And what a gorgeous bag! Happy for you!! šŸ™‚

  4. Hello,

    I randomly stumbled across your blog while googling for Mulberry bags and wow I’m really impressed with the attention to detail on the cakes! I’m sure they taste just as wonderful as they look. And it was really nice of Club 21 to give you that beautiful bag in return, I’m really envious but you deserved it for all the hard work. Good luck with everything! šŸ™‚

    • hello there! thanks so much for the compliments!
      indeed, the bag’s gorgeous!
      i hope you’ll get your hands on whatever bag you were searching for!

  5. Hi,

    I love the cake that you have done for your friends and relative birthday and events..

    Oh my gosh~ all of it is so creative and lovely..

    I would like to have a cake for my mum coming october birthday is it possible?? i will pay u šŸ™‚

    looking forward to your reply..

  6. Hi,

    Am keen to buy cakes like these… Just got to know u dun make cake to sell… Wondering if u know of any who is willing to do it to sell?

    Thanks in advance

  7. Hi,
    I think your cakes are awesome! Really love your cake! My birthday is coming soon so I wonder whether you are free to make the cake? Can I know the rate of the big cake as well as the cup cakes? Thanks a lot in advance!
    Keep up the good work!

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